A Career Retrospective
I’ve been pushing pixels for almost twenty years now—and I know it sounds cliché—but the more things change, the more they really do stay the same. From ink splatters and distressed fonts, to soulless minimalism and retro-vintage overload, if there’s one thing that has remained constant, it's that good design isn’t bound by trends.
Fads come and go, but it’s our job as designers to balance the classic with the cutting edge, to create an experience that’s as functional as it is eye-catching, and to conform to the standards without getting lost in the crowd.
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Author/Illustrator/Book Designer
Client: Balzer + Bray/HarperCollinsPublishers
Usually, when you write or illustrate a book, you don’t have any say in the design process. You type up your words, package up your illustration files, and send it all off to the design team at the publisher. I, however, was in the unique position of being a 10-year graphic design veteran when I wrote my first book. So from font choices, and title page design, to the end papers, book jackets, and the hard cases that hide underneath them, I was behind every facet of my book’s designs. |
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Freelance Designer
Client: Almighty Boston
While freelancing in-house at Almighty I worked on digital campaigns for BJs Wholesale Club, and was also part of a team that worked on a website redesign for DAVIDsTEA (more on that in a bit), but the cash cow was always New Balance.
We were in charge of all of New Balance’s digital marketing and web design, so there was not a single day that went by where I wasn't mocking-up a Facebook ad, storyboarding motion graphics, or designing a splash page to promote whatever brand-new shoe was about to drop. |
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Co-Founder & UX/UI Designer
Client: therewardinator.com
Working with my business parter I designed, wireframed, and coordinated with developers in India on The Rewardinator. An app-based loyalty rewards program controlled through an "idiot proof" back-end CMS.
Using The Rewardinator's engine we developed a "white label" app that was personalized for TIAA-CREF's 2015 sales conference. Using the principles of a loyalty program (earning points, and exchanging them for rewards) we created an engaging experience through quizzes, push-notification trivia, and augmented reality that resulted in a 92% participation rate amongst conference attendees.
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Freelance Art Director & Designer
Client: The Mojo Group
The Mojo Group was a small agency comprised of a strategist and a copywriter who outsourced almost all of their creative to me. While there I was responsible for all of the art direction and design, I wrote some copy, handled UX/UI design, and even a little video production here and there. Basically, if a client asked for something, I delivered, whether or not I was actually comfortable or experienced with it.
Our bread and butter client was The Lyons Group, and we launched a lot of their bars/restaurants (including: The Lansdowne Pub, Alibi, Bleacher Bar, Back Bay Social Club, La Verdad Taqueria, Kings Dedham, Towne Stove and Spirits, Mass Ave. Tavern, and Blazing Paddles), and each one needed a lot of supporting materials (logos, menus, videos, websites, t-shirts, flyers, print ads, artwork, and social media imagery), all usually done within an insanely fast turnaround time. |
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Producer/Graphic Designer/Actor
Client: Phillip the Fossil
Over the course of the spring and summer of 2009 I worked with a crew of guys from my hometown to turn our friend Garth Donovan's short film Phillip The Fossil into an award-winning feature film.
Using funds Garth had accquired by collecting cans and scrap metal we hired a small crew of BU film students and local actors, and spent the summer DIY'ing an independent film. As a producer I was involved in casting, story development, set decoration, location scouting, and wrangling the crew and talent. As a designer I was responsible for creating the posters, title sequence, on-screen graphics, DVD packaging, website, press packages, and film festival submissions. Phillip The Fossil was one of only eight movies selected into the Narrative Competition at the 2010 South By Southwest (SXSW) Film Festival, where it went on to win Best Performance. |
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Freelance Art Director & Designer
Client: thomasgsullivan.com
As soon as I graduated from college I started trolling craigslist for clients. I responded to every freelance gig posting and started designing logos, band flyers, websites, and t-shirts for strangers on the internet.
Below are some CD/vinyl packaging samples I did for Aeronaut Record's recording artists Nous Non Plus, Juliette Commagére, and Robert Francis, logos I designed for various clients over the years, posters, and a collection of marketing materials I redesigned for a used-car dealership. |
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